Daneson is unique among companies not just for the product it specializes in, but also for the intensive, thoughtful process by which it is created. This maker of flavored toothpicks and related apparel uses only the finest of materials. Daneson also plants 100 trees for every 1 tree milled — their responsibility towards the environment is at the forefront of their agenda which is something their customers connect with.

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Why use UpOrder?

Daneson felt restricted by a lack of customization and flexibility for their Shopify store emails. Additionally, with two stores: one for direct customers, one for retailers, each using its own set of email templates, they did not have a consistent brand experience for their customers.

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From the order confirmation email to the thank you email, we use UpOrder to strengthen the customer-brand bond which helps us not only to drive revenue but also to create and reinforce an effective customer loyalty strategy.

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Using UpOrder

Daneson has used UpOrder to create inspiring post-purchase emails that allow for both dynamic and personalized messages for customers. Including automated follow-ups for abandoned their carts, and a referral program, a long-time corporate objective, with UpOrder.

UpOrder allowed Daneson to achieve a consistent and on-brand voice and start leveraging their store emails to maximize the potential of every touchpoint.

"From the order confirmation email to the thank you email, we use UpOrder to strengthen the customer-brand bond which helps us not only to drive revenue but also to create and reinforce an effective customer loyalty strategy." - Peter, Founder

The team at Daneson now has a unified experience for customers across retail and online that is optimized for new sales and customer loyalty.