UPORDER Privacy policy

UpOrder Privacy Notice

Last Updated: November 22,2024

Thank you for your interest in UpOrder! We are a provider of e-commerce services to independent retailers through specific SaaS applications (such retailers using the SaaS applications, collectively, the “Brands”). This Privacy Notice explains how NV Solutions, Inc., a Canadian corporation (referred to in this Privacy Policy as “we”, “us”, “our”, etc.) collect, use, disclose, and otherwise processes personal information in connection with our websites, including uporder.com and other websites we own and operate that link to this Privacy Notice (the “Sites”), and the related content, platform, services, products, and other functionality offered on or through our Services.

When we use the term “Service,” we are referring to all of the services that we offer, including our product offerings and related platforms, affiliate marketplaces and related services, and the websites and mobile applications, if any, that post or link to this Privacy Notice. Note that our Services are also subject to our Terms of Service.

In some instances, as part of our services to Brands (such as customers of UpOrder or other e-commerce tools), we may conduct data processing activities on information relating to the Brands’ end users (“Brand Data”). In such instances, we have contractually committed ourselves to only process Brand Data on behalf of and under the instruction of the respective Brand, who is the “data controller”. This Privacy Notice does not apply to such processing and we recommend you read the privacy notice of the respective Brand if their processing concerns your personal information.

From the first moment you interact with us, we are collecting personal information about you. Sometimes we collect personal information automatically when you interact with our Services and sometimes we collect the personal information directly from you. At times, we may collect personal information about you from other sources and third parties, even before our first direct interaction.

We use commercially reasonable methods of protecting your personal information. Nevertheless, we cannot guarantee the safety or security of any personal information. Further, transmission of personal information cannot be made completely secure. For that reason, you agree to transmit personal information to us solely at your own risk. If you believe your personal information is being improperly used by us or any third party, please immediately notify us via email at support@uporder.com.

Personal Information You Provide

The personal information that we collect from you is dependent on the way in which you interact with our Services.

Information for Visitors of UpOrder.com

When you interact with uporder.com or any related service sites, (all referred to herein as “uporder.com”), we may collect the following personal information you provide in connection with our Service:

-   Contact Information: We may collect your contact information, including your full name, email address, mailing address and telephone number.

-   Account Identifiers: When you register for an account, we collect certain information including your email address and password.  We may assign internal identifiers to your account to allow our systems to connect account information stored in different databases and tables. We may also collect your Contact Information and month and day of birth.

-   Customer Service and Communication History:  When you contact us through any method of communications, including through our Service (such as the “Submit a request” link), via email, or through our chat bot, we may collect certain information including your name, address, email, Account Identifiers, Account History and the contents of your requests and your correspondence with us.

-   Newsletters and Email Communication:  Our Service provides you an opportunity to sign up for our email communications by providing your email address.  We use your email address to communicate with you about our services and developments at UpOrder, which may include marketing communications.  Please see the Your Communication Preferences section below for additional information about opting out of our marketing communications.

-   Feedback Information:  We may also collect feedback and ratings you provide relating to our services, products and rewards, including reviews of products which may appear on our website.

Although we often collect the personal information described above directly from you, we also collect this information through service providers and other third parties that collect it on our behalf, such as communications providers, analytics providers, and marketing providers.  In addition to the foregoing, we may make use of information provided by you or information regarding your interactions with uporder.com and its Brands in an anonymized format.  Such anonymized information may be used by us for any purpose. Please see the Personal Information from Other Sources and Third Parties section below.

Information for Brands

If you are a Brand and use any of the SaaS services provided by us, we may collect the following personal information you provide in connection with our Service:

-   Contact Information: When you communicate with us or purchase one of our Services, we may collect your contact information, including your full name, email address, mailing address, telephone number, company name and title.  

-   Account Identifiers: When you register for an account, we collect information, including a username and password.  We may assign internal identifiers to your account to allow our systems to connect account information stored in different databases and tables.

-   Transaction Information: When you purchase one of our SaaS Services, we collect information needed to complete your transaction, including your Contact Information, billing address, shipping address, email address, and phone number. We may track individuals interacting with your Shopify store and may also collect the transaction description, order number, date, time and location of purchase/transaction, services purchased, sale amount, and discount amount in connection with transactions occurring within the applicable Shopify store. Please note that we use third-party payment processors, such as Shopify and Stripe, to process payments made to us. (Such services are subject to the relevant service providers’ terms of service and privacy policies.) As such, we do not retain any personally identifiable financial information in connection with your payment, such as credit card numbers. Rather, all such information is provided directly by you to Shopify. Shopify’s use of your personal information is governed by their privacy notice. To view Shopify’s privacy policy, please click here.  For purchasers of our SaaS Services who are not using Shopify, please consult the privacy policy for your applicable ecommerce platform.

-   Customer Service and Communication History:  When you contact us through any method of communications, including through our Service or via email, we collect certain information including your name, address, email, proof of purchase, Account Identifiers, Account History and the contents of your requests and your correspondence with us.

-   Newsletters and Email Communication:  We may use your email address to communicate with you about our services, product updates and exciting developments, which may include marketing communications.  Please see the Your Communication Preferences section below for additional information about opting out of our marketing communications.

-   Feedback Information:  we may collect information you provide, including feedback and ratings you provide relating to our Service.

Although we often collect the personal information described above directly from you, we also collect this information through service providers and other third parties that collect it on our behalf, such as communications providers, analytics providers, and marketing providers.  In addition to the foregoing, we may make use of information provided by Brands in an anonymized format.

As noted above, we may collect this personal information about you through service providers and other third parties that collect it on our behalf, as noted below. Please note that such service providers may record personal information that you type into websites and other online services even if you do not choose to submit it.

Information for Visitors of uporder.com

-   Referrals:  We may offer a referral service that allows you to tell one of your friends about our services by forwarding certain marketing communications and/or emails to an individual you believe may be interested in our products and services.  We use personal information collected in connection with these referral services to communicate with the individual you are referring and to provide you any benefits, incentives and/or rewards you may be eligible for as a result of your referral.

-   Single Sign-On: We may use single sign-on ("SSO") to allow you to login in and create an account using one set of login information, including through Google and Shopify. We will have access to certain information from those third parties in accordance with the authorization procedures determined by those third parties, which may include, for example, your name, username, email address, language preference, and profile picture. We use this information to operate, maintain, and provide to you the features and functionality of the Service.  We may also send you service-related emails or messages (e.g., account verification, purchase confirmation, customer support, changes, or updates to features of the Sites, technical and security notices).  

-   Social Media:  If you choose to interact with us on social media, we may collect personal information about you from your social media account that you make public.  We use personal information collected in connection with your social media account to communicate with you, better understand your interests and preferences, and better understand our customer base in the aggregate.  We may share this information with our marketing partners in connection with marketing and advertising activities.

-   Business Partners and Brands:  Our business partners, Brands, and other stakeholders collect personal information in connection with our Service and often share some or all of this information with us.  For example, we may receive information from Brands about transactions you complete on a Brand's page, or from a Business Partner in order to manage any rewards or other loyalty programs that may be in place from time to time.

-   Service Providers:  Our service providers, such as payment processors and marketing providers, collect personal information and often share some or all of this information with us.  For example, we receive personal information from payment processors to confirm that your payment for the services was accepted.  Such services are subject to the relevant service providers’ terms of service and privacy policies.

-   Information from Other Sources:  We may obtain information from other sources, including through third-party information providers, or through transactions such as mergers and acquisitions. We may combine this information with other information we collect from or about you. In these cases, our Privacy Notice governs the handling of the combined personal information. We use this information to operate, maintain, and provide to you the features and functionality of the Service, as well as to communicate directly with you, such as to send you email messages about products and services that may be of interest to you.

Information for Brands

-   Integrated Services: Through the provision of the Service, as a Brand, you may be given the option to access, connect or register for certain services, such as a Shopify Account, through the use of your user name and passwords (each, an “Integrated Service”), or otherwise have the option to authorize an Integrated Service to provide Personal Information or other information to us. By authorizing us to connect with an Integrated Service, you authorize us to access and store your name, email address(es), current city, profile picture URL, and other information that the Integrated Service makes available to us such as customer, order and product data, and to use and disclose it in accordance with this Privacy Notice. You should check your authorization settings on each Integrated Service to understand what information that Integrated Service makes available to us and make changes as appropriate. Please review each Integrated Service’s terms of use and privacy policies carefully before using their services and connecting to our Service.

-   Social Media:  If you choose to interact with us on social media, we may collect personal information about you from your social media account that you make public.  We use personal information collected in connection with your social media account to communicate with you, better understand your interests and preferences, and better understand our customer base in the aggregate.

-   Service Providers:  Our service providers, such as payment processors and marketing providers, collect personal information and often share some or all of this information with us.  For example, we receive personal information from payment processors to confirm that your payment for the services was accepted.  Such services are subject to the relevant service providers’ terms of service and privacy policies.

-   Information from Other Sources:  We may obtain information from other sources, including through third-party information providers, or through transactions such as mergers and acquisitions. We may combine this information with other information we collect from or about you. In these cases, our Privacy Notice governs the handling of the combined personal information. We use this information to operate, maintain, and provide to you the features and functionality of the Service, as well as to communicate directly with you, such as to send you email messages about products and services that may be of interest to you.

Personal Information Automatically Collected

As is true of most digital platforms, we and our third-party providers and partners collect certain personal information automatically when you visit or interact with our websites and other online services:

-   Log Data:  Including your internet protocol (IP) address, operating system, browser type, browser ID, the URL you entered and the referring page/campaign, date/time of your visit, the time you spent on our services and any errors that may occur during your visit to our services.

-   Analytics Data:  Including the electronic path you take to our services, through our services and when exiting our services, as well as your usage and activity on our services, such as the links, objects, products and benefits you view, click or otherwise interact with (also known as Clickstream Data).  For instance, we may collect information related to your account history, including your purchase history, the date and type of enrollment and/or account creation, account status, log in activity, account transactions and benefits, the services we provide to you, the rewards you earn in connection with our services, the alert messages you receive in connection with the services, enrollment and account errors, and the cancellation date if you choose to cancel your services.

-   Location Data:  Including your general geographic location based on the Log Data we collect or more precise location when permitted by law.

-   Application Data:  Some of our services offer mobile or browser applications to allow you to take advantage of our service offerings on the go and/or when visiting third-party websites and other online services.  Certain of these applications also allow us to access more precise Location Data about you and collect information about your use and interactions with third-party websites and online services (including the products or services you are interested in or purchase) to better serve you.  Additionally, Brands may enable or authorize information to be shared via third-party tools or social networking sites.  Any such sharing is subject, in addition, to the terms of service and privacy policy of such third-party tools and social networking sites.  Such users should carefully and independently review such terms of service and privacy policies.  

Please note that our systems may record personal information that you type into our websites and other online services even if you do not choose to submit it.

For information about our, and our third-party providers and partners’, use of cookies and related technologies to collect information automatically on our online services, and the choices you may have in relation to those practices, please visit our Cookie Notice.

We use the personal information we collect through our websites and other online services to:

-   Provide our Service, including process payments, utilize benefits and incentives and make service requests;

-   Administer, audit, optimize and improve our Service, including test different configurations of our Service, diagnose errors and problems with our Service;

-   Remember you and the choices you have made in relation to our Service;

-   Provide you with news about products and services we or our preferred partners offer and deliver marketing communications and advertisements based on your interests and interactions with us.

-   Incorporate ideas from your responses into our business operations and customer service models;

-   Respond to your comments and questions and provide customer service.

-   Communicate with you regarding our services, offerings, products and rewards (including by sending you emails and SMS text messages);

-   Facilitate our day-to-day business operations, such as maintaining accounts and processing transactions;

-   Develop new products and services, and improve existing products and services;

-   Aggregate information we receive from you and third parties to help understand your needs, customize our services and offerings to you, and provide you better service;

-   Conduct research and analytics designed to understand our customer base and improve our products, services and customer experience;

-   Prevent, investigate or provide notice of fraud or unlawful or criminal activity;

-   Enhance security, monitor and verify identity or service access, combat fraud, spam, malware or other network and/or information security risks;

-   Detect bugs, report errors and perform activities to maintain the quality or safety of our services;

-   Understand you and your preferences to enhance and personalize your experience;

-   Personalize ads and display and measure engagement with advertisements across different devices and sites (for more information, see Targeted Advertising below);

-   Enforce and carry out contracts and agreements; and

-   Comply with legal obligations.

Please note that we link the personal information we collect in connection with the Service with the other personal information that we collect about you (including Clickstream Data and other similar information)  and may use it for the purposes we describe in more detail in the other sections of this Privacy Notice.  We may treat you as a single user of these combined services and products.  

Our Disclosure of Personal Information

We disclose personal information in the following ways:

-   Within UpOrder:  We are able to offer you the products and services we make available because of the hard work of our team. We may disclose personal information to our related entities (including affiliates and parent companies) for purposes and uses that are consistent with this Privacy Notice.

-   Business Partners and Brands:   We may disclose personal information to our business partners, Brands, and other stakeholders for transactional and marketing purposes, including to promote their products or services. For example, we may also disclose personal information to Brands we partner with to support their commercial activities, or to business partners to provide events, contests, sweepstakes, or referral programs in which you choose to participate.

-   Data Analytics Providers:  We share personal information with data analytics providers who analyze statistics and trends relating to the usage of and activity relating to our services.  These data analytics providers produce reports and make suggestions for our customer and business strategy based on the personal information and other information analyzed.

-   Payment Processors and Online Payment Systems: We share personal information with payment processors, online payment system providers and other billing agents to process your payment for the services and products you order, as well as to provide refunds. As described above in the relevant Transaction Information section, we do not process personally identifiable financial information. All such information is collected directly by the payment processors and are subject to their respective terms of service and privacy policies.

-   Marketing Partners:  We coordinate and share personal information with our marketing partners, including advertising networks, social networks, re-targeting partners and marketing communication providers, in order to communicate with you about our products and services and market our products and services to you.

-   Other Service Providers:  In addition to the third parties identified above, we engage other third parties to perform certain functions on our behalf in connection with the uses of personal information described in the Our Collection of Personal Information and Our Use of Personal Information section above, including rewards tracking, communication printing, website hosting, information technology support, content development and fraud monitoring.  Depending on the function the third party serves, the service provider may process personal information on our behalf or have access to personal information while performing functions on our behalf. For example, we use Shopify to power our online store.  To view Shopify’s privacy policy, please click here.

-   Business Transaction or Reorganization:  We may take part in or be involved with a corporate business transaction, such as a merger, acquisition, joint venture, or financing or sale of company assets.  We may disclose personal information to a third party during negotiation of, in connection with or as an asset in such a corporate business transaction.  Personal information may also be disclosed in the event of insolvency, bankruptcy, or receivership.  Personal information that is disclosed in connection with any merger, acquisition, joint venture or financing or sale of company assets may be retained by UpOrder following such transaction for any of the purposes set forth in this privacy policy.

-   Legal Obligations and Rights:  We may disclose personal information to third parties, such as legal advisors and law enforcement:

o   In connection with the establishment, exercise, or defense of legal claims;

o   To comply with laws and regulations or to respond to lawful requests and legal process;

o   To protect our rights and property and the rights and property of our agents, customers, and others, including to enforce our agreements, policies, and terms of use;

o   To detect, suppress, or prevent fraud;

o   To reduce credit risk and collect debts owed to us;

o   To protect the health and safety of us, our customers, or any person; or

o   As otherwise required by applicable law.

-   Consent:  We may disclose personal information about you to certain other third parties with your consent.

Targeted Advertising

We may engage certain third-party service providers to serve advertisements on our behalf across the Internet and to provide analytics services.

Our advertisers or the ad networks that serve advertisements may utilize cookies or other similar tracking technologies (including within the ads) to collect anonymous device information and Clickstream Data. This information may be used by us, our service providers and their clients in aggregated, anonymous form to, among other things, analyze and track aggregated data, determine the popularity of certain content or products, measure the effectiveness of ad campaigns, determine the proper amount of repeat views of a given ad, and deliver advertising and content targeted to your interests on our Services and outside of our Services on other websites (also known as “interest-based advertising”).

You have a choice about participating in interest-based advertising. If you wish to opt out of such participation, you have a few options:

  • On your mobile device, you can visit https://youradchoices.com/appchoices to learn about and download the Digital Advertising Alliance’s opt-out app, which allows you to opt your mobile device out of interest-based advertising from participating companies.
  • Your device settings may allow you to limit the use of information from your device in interest-based advertising through your browser’s settings (such as under the “Security & Privacy” settings of the Safari app on an iOS device) or an “Opt Out of Interest-Based Ads” setting (on an Android device).

You can learn more about advertising networks and interest-based advertising, and your ability to opt out, by visiting the Digital Advertising Alliance at http://www.aboutads.info/choices or the Network Advertising Initiative at http://www.networkadvertising.org/choices.

In providing you with transparency and choice regarding interest-based advertising, we are acting in accordance with our commitment to the Digital Advertising Alliance’s Self-Regulatory Principles. To learn more about these Principles, please visit http://www.aboutads.info/consumers.

Your Communication Preferences

In connection with our services, we may send you email messages, push notifications or other communications, including telephone calls, regarding our services.  You may ask us not to send you marketing communications or request a change to the method or frequency of communication by:

-   Following any available opt-out or communication preferences instructions in the marketing communications;

-   Sending a request to support@uporder.com with the words, "Opt Out” or “Communication Preferences” in the subject line, the address or number at which we contacted you and your request; or

-   Sending a request to the following address identifying the address or number at which we contacted you and your request:

UpOrder, 111-1105 Pandora Ave, Victoria, BC, V8V 3P9, Canada

Attn: Compliance

We make every effort to promptly process all opt-out requests, but please allow up to 10 days for your request to be processed.  If you request to opt out of marketing communications, please note that we may continue to send you non-marketing communications, such as those directly related to the fulfillment of a specific transaction you requested, maintenance of your account or status of our ongoing business relations.

Privacy Choices

Personal Information Rights.  Certain jurisdictions grant individuals rights in relation to the personal information collected and processed about them.  Depending on your state of residency and applicable law, you may be able to request to exercise the following rights in relation to the personal information we maintain about you:

Know The right to request confirmation regarding whether we process personal information about you and certain details about the personal information we may process.
Access & Portability The right to request access to and obtain a copy of personal information we maintain about you, including a copy of the data in an easily accessible format that you can transmit to a third party.
Correction The right to request that we correct or update any personal information about you that is inaccurate or incomplete.
Restriction of Processing The right to request that we limit the purposes for which we process your personal information, including to restrict our ability to sell your personal information, conduct cross-context behavioral advertising, or continue to process your personal information if such continued processing is not justified, such as where the accuracy of the personal information is contested by you.
Objection to Processing The right to object to our processing of your personal information, such as where we are processing your personal information for marketing purposes or where you believe there is no compelling and legitimate interest for the processing.
Deletion The right to request the deletion or erasure of personal information about you. Please note we may need to close your account with us in order to fully delete your personal information.
Non-Retaliation The right not to receive retaliatory or discriminatory treatment for exercising any of the rights described above.

To submit a request, please contact us at support@uporder.com specifying your location and the right you are seeking to exercise. We may need to verify your identity before processing your request, which may require us to obtain additional personal information from you.  

Withdrawal of Consent. Where we rely on your consent for processing of your personal information, you may be able to withdraw your consent to such processing, subject to certain limitations at law. Please contact us at support@uporder.com if you would like to withdraw your consent from certain specific processing of your personal information.

Children’s Personal Information

Our websites and online services are not directed to, and we do not intend to, or knowingly, collect or solicit personal information from children under the age of 13.  If you are under the age of 13, please do not use our websites or online services or otherwise provide us with any personal information either directly or by other means.  If a child under the age of 13 has provided personal information to us, we encourage the child’s parent or guardian to contact us to request that we remove the personal information from our systems.  If we learn that any personal information we collect has been provided by a child under the age of 13, we will promptly delete that personal information.

Third-Party Websites

Our websites and online services may include links to or redirect you to third-party websites, plug-ins and applications, including social media services where you may connect with us.  Third-party websites may also reference or link to our websites and online services.  Except where we post, link to or expressly adopt or refer to this Privacy Notice, this Privacy Notice does not apply to, and we are not responsible for, any personal information practices of third-party websites and online services or the practices of other third parties.  To learn about the personal information practices of third parties, please visit their respective privacy notices or policies.

Updates to This Privacy Notice

We will update this Privacy Notice from time to time.  When we make changes to this Privacy Notice, we will change the “Last Updated” date at the beginning of this Privacy Notice.  If we make material changes to this Privacy Notice, we will notify you by prominent posting at the beginning of this Privacy Notice.  Any changes to the Privacy Notice shall be effective upon posting of the updated Privacy Notice.

Contact Us

If you have any questions or requests in connection with this Privacy Notice or other privacy-related matters, please send an email to support@uporder.com.

Alternatively, inquiries may be addressed to:

UpOrder, 111-1105 Pandora Ave, Victoria, BC, V8V 3P9, Canada

UpOrder Cookie Notice

Last Updated: November 22, 2023

Unless otherwise expressly stated, capitalized terms in this Notice have the same meaning as defined in the Privacy Notice.

Scope of Notice

This Cookie Notice supplements the information contained in the Privacy Notice by explaining how we and our business partners and services providers use cookies, pixel tags and related technologies in the course of managing and providing our online services and our communications to you. It explains what these technologies are and why we use them, as well as your rights to control our use of them.

In some cases, we may use cookies and related technologies described in this Cookie Notice to collect personal information, or to collect information that becomes personal information if we combine it with other information. For more details about how we process your personal information, please review the Privacy Notice.

What Are Cookies and Related Technologies

Cookies are small data files that are stored on your computer that allow us and our third-party partners and providers to collect certain information about your interactions with our email communications, websites and other online services.  We and our third-party partners and providers may also use other, related technologies to collect this information, such as web beacons, pixels, embedded scripts, location-identifying technologies and logging technologies (collectively, “cookies”).

What We Collect When Using Cookies

We and our third-party providers and partners may use cookies to automatically collect certain types of usage information when you visit or interact with our email communications, websites and other online services, including the personal information identified in the Our Collection of Personal Information section of our Privacy Notice.  For example, we may collect log data about your device and its software, such as your IP address, operating system, browser type, date/time of your visit, and other similar information.  We may also collect analytics data or use third-party analytics tools such as Google Analytics to help us measure usage and activity trends for our online services and better understand our customer/member base.

Our third-party providers and partners may also directly collect personal information about your online activities over time and across different websites when you use our websites and online services.

How We Use That Information

We may use the data collected through cookies to:  (a) remember information so that you will not have to re-enter it during your visit or the next time you visit our websites and other online services; (b) provide and monitor the effectiveness of our websites and other online services; (c) monitor online usage and activities of our websites and other online services; (d) diagnose errors and problems with our websites and other online services; (e) otherwise plan for and enhance our websites and other online services; and (f) facilitate the other purposes identified in the Our Use of Personal Information section of our Privacy Notice.  We and our advertising partners also use the information we collect through cookies to understand your browsing activities, including across unaffiliated third-party sites, so that we can deliver information and advertisements about our services that may be of interest to you.

Please note that we link some of the personal information we collect through cookies with the other personal information that we collect about you and for the purposes described in the Our Collection of Personal Information and Our Use of Personal Information sections of our Privacy Notice.

Your Choices About Cookies

If you would prefer not to accept cookies, most browsers will allow you to: (i) change your browser settings to notify you when you receive a cookie, which lets you choose whether or not to accept it; (ii) disable existing cookies; or (iii) set your browser to automatically reject cookies.  Please note that doing so may negatively impact your experience using our websites and other online services, as some features and offerings may not work properly.  Depending on your device and operating system, you may not be able to delete or block all cookies.  In addition, if you want to reject cookies across all your browsers and devices, you will need to do so on each browser on each device you actively use.  You may also set your email options to prevent the automatic downloading of images that may contain technologies that would allow us to know whether you have accessed our email and performed certain functions with it.

Some Web browsers have a “Do Not Track” feature that signals to websites that you do not want to have your online activity tracked. Because each browser communicates “Do Not Track” signals differently, we do not respond to “Do Not Track” signals at this time.

Many of our websites use Google Analytics, a web analytics service provided by Google, Inc. (“Google”). For more information on the use of Google Analytics, please visit Google’s privacy policy here. You can also view Google’s currently available opt-out options here.

Your Choices About Online Ads

To learn more about interest-based advertising and how you may be able to opt-out of some of this advertising, you may wish to visit the Digital Advertising Alliance’s (DAA) resources and/or the Network Advertising Initiative’s (NAI) online resources, at https://www.aboutads.info/choices or http://www.networkadvertising.org/choices/. You may also be able to opt-out of some — but not all — interest-based advertising served by mobile ad networks by visiting http://youradchoices.com/appchoices and downloading the mobile AppChoices app.

Please note that when you opt out of receiving interest-based advertisements, this does not mean you will no longer see advertisements from us or on our online services.  It means that the online ads that you do see from DAA program participants should not be based on your interests.  We are not responsible for the effectiveness of, or compliance with, any third-parties’ opt-out options or programs or the accuracy of their statements regarding their programs. In addition, third parties may still use cookies to collect information about your use of our online services, including for analytics and fraud prevention as well as any other purpose permitted under the DAA’s Principles.