You just made a sale—amazing! 🎉 But don’t pop the champagne yet…

Because if you’re not leveraging post-purchase emails, you’re missing out on one of Shopify’s easiest revenue-boosting tricks.

Here’s the deal:

• ‍Post-purchase emails have an 80-85% open rate—way higher than the 20-25% of promo emails.
• They land directly in your customer’s inbox, bypassing the “Promotions” tab.
• They can automatically upsell, cross-sell, and drive repeat purchases—without feeling pushy.

And the best part? You don’t need a developer. UpOrder lets you drag and drop to upgrade Shopify’s built-in post-purchase emails into branded, sales-generating emails.

What Are Post-Purchase Emails? (And Why Should You Care?)

Post-purchase emails are automated messages Shopify sends after a customer places an order. They’re mostly transactional (think order confirmations and shipping updates), but they can be so much more.

Shopify’s default post-purchase emails are unbranded, and purely informational. But with the right customization, they become a powerful marketing tool that keeps customers engaged and coming back for more.

Example: Instead of a dull “Your order has shipped” email, imagine one with:

• Personalized product recommendations based on their order
• A thank-you discount for their next purchase
• A referral code to encourage them to share your store

With an app like UpOrder, you can transform Shopify’s basic notifications into branded, high-converting messages.

Why Post-Purchase Emails Have a Crazy-High ROI

Fact: Email marketing has the highest return on investment (ROI) of any marketing channel.

For every $1 spent on email marketing, brands make an average of $38 back. But here’s the problem: most promotional emails don’t even get opened. Post-purchase emails, on the other hand, have an 85% open rate.

That means more eyes on your offers, discounts, and product recommendations—without spending extra on ads.

Key takeaway: If you’re only using post-purchase emails for basic order updates, you’re leaving money on the table.

Must-Optimize Shopify Post-Purchase Emails (That Actually Drive Sales)

Out of Shopify’s 30+ post-purchase email templates, these are the six must-optimizes if you want to turn one-time buyers into loyal customers.

1. Order Confirmation Emails (The Most-Opened Email)

This is the email every single customer opens—so why not use it to drive another sale?

What to add:

• 2-4 personalized product recommendations
• A social media follow link
• A discount code for their next purchase

2. Customer Account Welcome Emails

Your customer just signed up—now’s the perfect time to lock them in with an incentive.

What to add:

• A personalized 10% discount code
• A “get to know us” brand story
• Links to popular products or collections

🔥 Pro tip: Using UpOrder, you can automatically generate a unique discount code using the customer’s first name for extra personalization.

3. Shipping Confirmation Emails

Your customer is eagerly tracking their package—so they’re guaranteed to open this email.

What to add:

• Related product recommendations
• A referral program invite
• A blog link for engagement

4. POS (Point-of-Sale) Email Receipts

If you have a physical store, your email receipt is prime marketing space.

What to add:

• A “Visit us again” discount
• Your store’s address & social links
• A “new arrivals” showcase

5. Abandoned Cart Emails

Customers abandon carts all the time—this is your second chance to close the sale.

What to add:

• A catchy subject line: “Psst… you left something behind!”
• A summary of their abandoned cart
• A limited-time discount to push urgency

6. Shipment Delivered Emails

Your customer just got their package—this is your chance to keep them engaged.

What to add:

• A review request for social proof
• A discount for their next order
• An upsell for complementary products

How to Start Upgrading Your Shopify Emails Today

Using UpOrder to upgrade your Shopify post-purchase emails can:

• ‍Increase repeat purchases by 14%
• Boost revenue without spending extra on ads
• Turn transactional emails into a sales-generating machine

🔥 And the best part? No coding needed. Just drag, drop, and customize—then watch your emails work for you.

Ready to turn post-purchase emails into a revenue machine?

Try UpOrder for free today.

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